| By Full Sail
Full Sail Amber Ale Moves to Cans with a Nod to Our Roots
The Full Sail crew has been brewing beer in Hood River since 1987, and as we head toward four decades of brewing, there may be no better beer to celebrate our history than Full Sail Amber Ale.
Our award-winning Amber is making the move from bottles to 12 oz aluminum cans, featuring a refreshed design inspired by our original Full Sail logo. It’s a nod to our beginnings, brought forward for today—and a fitting next chapter for one of the beers that helped define Full Sail and played a part in shaping the early days of the American craft beer movement.
A Craft Beer Original
When we started brewing in Hood River in 1987, craft beer was still finding its footing. Full Sail was among a new generation of independent breweries introducing beer drinkers to something different, and Amber became an important part of that story.
Amber was also among the early Oregon craft beers to make the move into bottles, helping bring locally brewed craft beer beyond the taproom and into stores and refrigerators throughout the Northwest. That familiar Full Sail longneck would go on to become an iconic part of Amber’s identity.
With its deep copper color, rich caramel malt character and hoppy Pacific Northwest finish, Amber helped introduce generations of beer drinkers to flavorful craft beer and define the style. More than 30 gold medals later, it remains one of the beers we’re most proud to put our name on.
Over the years, Full Sail beers have earned more than 400 awards and accolades—a brewing tradition we’re proud to carry forward as we approach our 40th year.
“Amber has been part of Full Sail for nearly four decades, and there’s a lot of history tied to both the beer and that iconic longneck bottle. Full Sail Amber Ale is literally one of the beers that helped define the modern style. We know the package is part of that history, so moving to cans is a meaningful change. What isn’t changing is the beer and our passion to brew it. Cans give that beer greater protection from light and oxygen and that’s something we want to invest in, while the new design gives us a chance to celebrate where Full Sail started as we look toward our next 40 years.” — Garrett Meier, VP of Brewing Operations
Inspired by Our Past. Made for Today.
The new can draws inspiration from our original Full Sail logo and early brewery identity. It’s a fresh take on our roots that brings a piece of Full Sail’s history into a new package.
The move to 12 oz aluminum cans also brings some practical benefits. Cans are lightweight, highly recyclable, quick to chill and provide excellent better quality protections.
The package may be changing, but the beer inside isn’t. It’s still the same award-winning Full Sail Amber.
Coming Soon to a Shelf Near You
The new Full Sail Amber cans will begin hitting shelves soon in 6 packs and 12 packs, taking the place of our familiar longneck bottles. Look for them at retailers throughout the Pacific Northwest and Colorado. Link to our Beer Finder https://fullsailbrewing.com/where-to-buy/
A classic beer. A package made for today. And a design that brings a little of our history along for the ride.